Find Your Why, Then Build Your Business
by Rachel Hall on Dec.16, 2010, under Online Home Business
What makes a great leader? Whether in business or in public life if a person is followed it is because they are identified with why they do what they do not what they do.
Take Martin Luther King Jr, his followers travelled miles to listen to him, not because of what he was trying to do, but WHY. This is where people go wrong in running a business, they may begin with why they are doing it, but have they got the right reasons and can they maintain those reasons.
So firstly if you have decided to go into a business whether it is online or a bricks and mortar venture, have you really thought out what the purpose of this business is. Are you purely trying to make money for yourself or your family or are you trying to help and inspire people with a specific need. If it is just money then think again, if you have a purpose and a goal the money will follow. Without the purpose you may find that as you earn the money the goal will become fuzzy and your interest will wain in the business.
This can so often be the case with online business, you join a company or even start your own, you are full of good intentions at the beginning, but after the first efforts you slow down, begin doubting yourself and wonder why you ever started. You may not be able to entice clients or build a downline due to the fact that you are not inspiring them, just trying to manipulate them. This is because you have not identified your WHY properly. If you had, you would have a reason to continue, you would know deep inside you that this is where you are going.
So where do you start to learn what your why is? A good book to read is “Start With Why” by Simon Sinek. This book identifies what has inspired great companies and great leaders to succeed. I personally have read this book and it has not only helped me to identify my ‘why’ but also to see what motivates others that I am connected to.
Once you have found your why or are at least willing to try to learn how to, then you should team up with other likeminded people who not only know why they are doing what they are doing, but how. This will enable you to further your knowledge and become inspired by them, which in turn will motivate you to work at building your business.
When you have found your innermost why, then you have a reason to get out of bed in the morning, work on your business whatever problems arise and mostly get joy out of inspiring people to join what you do because they know why you do it. So do not forget, before you go any further, find your ‘why’, then build your business.





December 17th, 2010 on 1:42 am
Hi Rachel
How very true,I have always said Find a job you love and never work a day in your life. The passion comes from the inside and the money follows.
Val´s last blog ..Rainbow
December 17th, 2010 on 6:53 am
Yes Val, without the passion the business will wither.
January 8th, 2011 on 12:12 am
Agreed!I am so fortunate to have found my passion so early into my career. It’s a great feeling to be able to make a living by doing what you love. I think the best piece of advice that i can offer is to not be afraid to fail, as there are no mistakes, only lessons!!
January 8th, 2011 on 3:56 pm
Thank you for your comment, you are so right, failing is all part of the learning process.
January 12th, 2011 on 8:05 pm
Hey there, You’ve done an incredible job. I’ll definitely digg it and personally suggest to my friends. I am sure they will be benefited from this site.
January 13th, 2011 on 9:11 am
I like the helpful information you provide in your articles. I will bookmark your weblog and check again here regularly. I’m quite certain I’ll learn many new stuff right here! Best of luck for the next!
May 9th, 2011 on 1:29 am
@Clearance
I agree. Both perseverance and passion are really important ingredients in leadership. Both are contagious when sprinkled liberally on your followers. Another ingredient in making someone a good leader would being a good listener.
May 9th, 2011 on 10:03 am
Thank you for commenting, listening is always important.
May 9th, 2011 on 1:24 pm
Hi Rachel,
Nice article.I think its all about the passion that makes a person consistent in his work.A clear mindset about one’s goal is a must.
July 29th, 2011 on 10:36 am
I so agree with you Shivam…but there are those days that if you just feel really lazy and uberly tired…ugh! forget the passion! hahaha kidding!
Great post Rachel! ^_^Oh, I may also add…I’ve read this book “Today Matters”…it really help!
madonna w.´s last blog ..Dating Tips
August 1st, 2011 on 5:46 am
I totally agree with you Shivam.
Our “whys” in life is our driving force to do something significant and life changing. If we forget our “whys” then sometimes we lose our track and may lack the motivation to go on…. both in life situations or business. I’d like to read more from you. Thanks alot!
South´s last blog ..Steps In Wealth Management
August 5th, 2011 on 5:30 am
You got a really good point there, Rachel. If money is the only driver on your business, sooner or later you’ll get huge profits and then what? It pays to have a purpose aside from the monetary aspect indeed.
Jong Uychiat´s last blog ..angry birds advice
August 5th, 2011 on 12:45 pm
Thank you for your comment Jong, our why is what sustains us.
August 5th, 2011 on 12:46 pm
Thank you South, my ‘why’ is what motivates me.
August 6th, 2011 on 2:43 pm
Hello Rachel,
You did the good job, honestly for me a reader it’s a grateful thanks that we stop and read the post thanks for sharing.i am looking forward to go back here and follow your post.
Alma´s last blog ..games angry birds
August 19th, 2011 on 2:36 pm
Brilliant article, Thank you for conducting the experiment and sharing your findings with us. I loved the examples you gave too…
Luisa´s last blog ..angry birds rio
August 25th, 2011 on 5:31 am
Hi Rachel,
I also read the book “Start With Why” by Simon Sinek and I agree with you, this is very inspiring book to read and perfect for the businessmen.
Jenny´s last blog ..angry birds game
September 2nd, 2011 on 7:27 am
Good point, very effective post! when i start reading this i realize that i gonna apply this in myself and i really want to find the answer of “why” and start to build business. Thank you so much for having your time to discuss about it. I am looking forward to here,I’ll be will back soon…
Bernalou´s last blog ..rio games
October 22nd, 2011 on 8:19 am
planing is important to increase our business…. nice share……
November 1st, 2011 on 12:33 am
Both in life situations or business. I’d like to read more from you. Thanks a lot! |

hunterX0506´s last blog ..Checking-in and Booking Info
March 10th, 2012 on 5:43 am
Very well written! I too believe that work for the things that makes you and your surrounding happy and proud of that you’re doing. Great post!
March 12th, 2012 on 6:54 pm
Thanks for your kind comment, without the ‘why’ there would be foundation to any business.