Product Or Business

Which came first in MLM the product or the business, a bit like the chicken and the egg (actually it was the egg) but that is another story. Did a particular company decide on a product to market or did they work on a business building idea and then look for the product afterwards.

In a lot of cases it seems that the product was the most important aspect and the opportunity side came second. How many of us have seen companies start up with the great ‘pre-launch’ that seem to go on forever. The payplan would change over and over again until everybody including the ‘founders’ were confused.

Negativity

This could be why MLM has become unpopular in some circles, it can be that the product is just a hyped up version of what can be bought cheaply on the high street and becomes impossible to sell by the ‘distributors’ or it can be that the business side is unrealistic and unless you are in at the beginning will never see any real income arising from it.

Positivity

That of course is the negative side of MLM, now to look at the positive. If you are part of a business dealing with direct selling you have to recruit members. This if carried out correctly will give you a strong team of people who will be able to give each other support and help whenever necessary.

A simple yet rewarding ‘pay plan’ will encourage people to not only join but will motivate them to work on their business not only for themselves but for their team.

Chicken or Egg

So to go back to the beginning of the post, I have come to believe that the most important part of a MLM venture is to view it as a business builder, first and foremost. The product has to be good and suitable for a reasonable sized niche and without building a customer base it will be impossible to maintain a business but think about building a team of people who want to help others to make residual income and also become MLM business builders.