What have they all got in common? Well the first two are obvious, those of us that remember the young Rolling Stones, Dylan and a time when we thought we were going to change the world are obviously of the baby boomer generation. The online marketing part is a somewhat newer baby boomer image.

Why is it that we always remember our childhood as a slower paced, sunnier time. Maybe because we didn’t have the financial worries that we have now, few of us really understood about money, we just knew that if we worked hard at school, we would be able to get a good job for life and earn enough to save for our pension and old age.

Baby boomers worked and played hard, we wanted material things, nice houses and cars and this became more important than working at our relationships. How many marriages and family units are still together? Many have been torn apart through working away from home, husbands and wives wanting different things in life and relationships disolving through lack of effort.

Suddenly, everything is changing, we have realised that those hard fought for careers and years of hard work have suddenly become sour. We miss those quality relationships of our youth when the music and ideals bound us together. Before it is too late, we want to spend more time with our children and grandchildren, watch them grow and be part of their lives.

Underneath we miss the community spirit we had in the good old days. The music festivals, the discos and the university or college life seems so long ago and this is what is bringing baby boomers onto the internet and into networking. Whether it is purely for pleasure or delving into the world of business online we have started forming communities again.

Those of us who work online, look for likeminded people who have the same interests to network with. This is something that was so often lacking in our careers offline, particularly for those in high powered corporate positions. But the most important aspect of online business is that it can be run from home and this gives us the chance to spend that quality time with our families that over the years has been missing.

Baby boomers whom have taken the plunge into the world of the internet and online marketing have come a long way since the times when our lives revolved around the Rolling Stones. But we still have the will to change our situations for the better and learn new ways to carve a future for ourselves and those around us.

It is a shocking statistic that 97% of online marketers fail and only 3% succeed. This is a worrying fact for anybody who is trying to market their online home business.

The reasons for failure are varied, but can be usually attributed to:

Lack of research into the particular market they are going into.

Lack of funds to start up their business.

The wrong mindset to be able to move from working in a ‘job’ to starting your own home business.

Lack of marketing knowledge and how to build a business.

All of these points are relevant but they can be resolved by the last point which is lack of marketing know how. If you want to become one of the 3% success rate in online home business owners you must realise that having a business is like having a television set, you have to set it up and turn it on to use it. You have to program it to make it work. So it is with the opportunity you have selected. Cut corners and think that the ‘great new opportunity and push button income’ will rocket you into wealth will only end up with you disillusioned, depressed and broke.

If you learn how to draw in the prospects to your site and know how to turn them into paying customers and the ways you can do this without spending more money than you are earning then you will on your way to being one of the 3%.
The successful online marketers have only become so through spending time learning from the beginning how to build their business. It has often been trial and error and many years of setbacks before they came to where they are today.

Find these people and learn from them, they have done the hard work and if you are willing to do the same then you should see the results. Online home business is the way forward, be part of the 3% of marketers that will be the success story of the future.

About three years ago I decided that as much as I loved my career as a Riding Instructor it was not going to let me retire in style! So I started looking on the Internet for an online business.

I tried  a number of different online businesses, mlm and direct sales. In all of them I felt something was missing. Was it me, or was it them.

To be honest, although one of them didn’t evolve into anything much, all
hype and no substance, in most cases it WAS me. I just didn’t have the
basic knowledge. How to recruit, where to find people interested in my
online business and where to make sales.

So, the answer was to think again. Go back to the basics and learn. But
how? The first thing I did was to research online to see where the
knowledge can be found. So often we jump onto the first business we
find that offers training, only to find that the information is either
‘old school’ or just not really of any value.

I was looking for somewhere where I could learn from the successful people,
those who were not only making money but were sure enough of their own
business to be happy to pass on their methods.

So often we have an idea of what we should be doing, but when it actually
comes to putting it into practice, then that is where it gets difficult.
We need to find a source of information where the methods are explained
so that we understand them and can formulate them ourselves.

I had seen a business some time before, when I had been wasting time and
money getting no-where and thought I would look into it again. At last
I was in the right frame of mind to take on what they were offering.
They not only offered training that took you in stages from beginner to
advanced but had live training sessions that were so inspirational you
couldn’t help but take their advice on board.

This is what I would advise you to do if you are looking for a way of
learning and earning at the same time.

Research the online business, find out what they are offering and what
you can offer them. Think about whether this is a system you can copy
and feel that you can promote.

Remember, that if you trust and admire the people you are working with
then you will have the passion to follow and learn from them. You must
love what you are doing otherwise you will never give 100%.

I will be posting here tips and hints to help you with your Online Marketing, your comments are always welcome