What have they all got in common? Well the first two are obvious, those of us that remember the young Rolling Stones, Dylan and a time when we thought we were going to change the world are obviously of the baby boomer generation. The online marketing part is a somewhat newer baby boomer image.

Why is it that we always remember our childhood as a slower paced, sunnier time. Maybe because we didn’t have the financial worries that we have now, few of us really understood about money, we just knew that if we worked hard at school, we would be able to get a good job for life and earn enough to save for our pension and old age.

Baby boomers worked and played hard, we wanted material things, nice houses and cars and this became more important than working at our relationships. How many marriages and family units are still together? Many have been torn apart through working away from home, husbands and wives wanting different things in life and relationships disolving through lack of effort.

Suddenly, everything is changing, we have realised that those hard fought for careers and years of hard work have suddenly become sour. We miss those quality relationships of our youth when the music and ideals bound us together. Before it is too late, we want to spend more time with our children and grandchildren, watch them grow and be part of their lives.

Underneath we miss the community spirit we had in the good old days. The music festivals, the discos and the university or college life seems so long ago and this is what is bringing baby boomers onto the internet and into networking. Whether it is purely for pleasure or delving into the world of business online we have started forming communities again.

Those of us who work online, look for likeminded people who have the same interests to network with. This is something that was so often lacking in our careers offline, particularly for those in high powered corporate positions. But the most important aspect of online business is that it can be run from home and this gives us the chance to spend that quality time with our families that over the years has been missing.

Baby boomers whom have taken the plunge into the world of the internet and online marketing have come a long way since the times when our lives revolved around the Rolling Stones. But we still have the will to change our situations for the better and learn new ways to carve a future for ourselves and those around us.